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Creating a powerful resource and partnership for you and your business.


Create A Highly Effective Facebook Business Page

Wednesday, October 6th, 2010

According to the Bellingham Herald, the percentage of social media users is simply astounding. This year 86 percent of Internet users in the 18-29 category maintain a social networking page. Furthermore, a recent Pew study found that social media networkers ages 50+ has nearly doubled from 25 to 47 percent in 2010. It’s no surprise that many business owners are looking for innovative social media design features. SpeckyBoy Magazine recently pointed out some excellent examples of effective Facebook designs.

Make sure your Facebook website design must have a clear Call to Action. Nothing is worse than getting to a page only to feel lost, bewildered, confused and overwhelmed by information. Remember, one of your main objectives is to get more people to “Like” your page.

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Even Big Companies Make Mistakes with Social Media

Saturday, September 4th, 2010

A couple of months ago I sent a letter to Sonic about some of the improvements the could make on their social media platforms. Unfortunately they have not made these simple changes, but everyone is capable of having top notch social media sites.

This first image shows how if the profile image is longer than it is wider, you will not have the problem that Sonic has here.  Although the profile picture looks good, when it is made into the thumbnail, it cuts off and looks unprofessional.

This second image shows how in the sidebar information panel of the Sonic Facebook page, the website link can be made active and click-able by changing it from to (Sonic currently has no sidebar information panel.)

This third image is similar to the last one.  In this case though, Sonic gives more information than is necessary.  If they remove the “www.” from their website link on Twitter, then it will make more of the website address visible since Twitter cuts off if it is too long.

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