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Creating a powerful resource and partnership for you and your business.


Planning for Success in 2011

Tuesday, January 4th, 2011

Make 2011 your best year ever!

New Year’s Resolutions have always been a major tradition amongst many people. So why not make a New Year’s resolution for your business?

Many business owners are taking the challenge and creating New Year’s resolutions for their company. The most common New Year’s resolution amongst business owners is the resolution to have a successful year. As 2011 is a very technologically enhanced year, business owners will need to shift their focuses onto the Internet and technology aspect of marketing in order to see an increased level of success.

If you are one of those business owners that has taken the challenge and want to see successful results for the New Year, here are some ideas for where improvement can be made and hopefully lead you to a more successful new year.

Website Development.

It is almost a necessity to have a website in this day and age. However, many business owners still have websites that were considered outdated in 1998. One of the keys to success is developing a website that has a fresh, flashy look that customers want to visit and keep on visiting. Many business owners make the mistake of trying to develop their own websites and those can come off flat, unattractive and hard to use. Consider a complete website revamp in the new year. Not only will it give your company a new look but it could lead to new customers or clients.

Internet Marketing.

Internet marketing has really made a splash in terms of being the hot new marketing tool for businesses. It is estimated that over 80% of the world’s population turns to the Internet to find new businesses and services. If you want a successful year in 2011, you will need to really tackle Internet marketing head on and get your website to the top of those search engines. Consider making an aggressive Internet marketing strategy and get your website or blog to the top of Google, Bing or Yahoo searches. That new search engine ranking level could just lead to a very successful and rich new year.

Embrace Social Media

Facebook, Twitter and LinkedIn are all the rage now when it comes to Internet marketing and driving traffic to businesses. If you haven’t developed a social media marketing strategy it will be a must in the new year. You will need to consider launching your company live on Facebook or Twitter, what stance you will take on these pages and how often you will use them. With the world’s increased reliance on these social media platforms your level of success could just be dependent upon your visibility on these social media outlets.

As you can tell 2011 is a very technologically advanced year. In order to be successful in the business world you will need to embrace the finer aspects of Internet marketing and social media. Without a well thought out Internet marketing plan for 2011 you might not be able to keep your New Year’s Resolution for 2011 and have a successful business year. Luckily, by considering some of these finer points of Internet Marketing and online business strategy you will be help to your business have a very successful year.

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Consistent Blogging is Key

Wednesday, November 3rd, 2010

Consistency is key to growth!

How do you achieve success when writing a blog?  How do you get your readers to visit and return to your blog?  Being consistent is the #1 one recommendation by professional bloggers for growing your blog.  

We teach the importance of this with our clients.  If you want to see your site grow and your audience to increase then it is essential to be consistent in your blogging technique, style and content.   

Here are some fundamental tips to help you: 

1. Set realistic monthly goals and work to achieve them.  

2. Write your heading with purpose for search content SEO. 

3.  Share your posts on the social media where your brand has already built relationships like Facebook and Twitter. 

4.  Write with purpose and “be real”, blog readers are savvy and look for authenticity in a blogger. 

5.  Keep it to a minimum, if you have a lot to say we recommend a short blog and a video, or breaking your message into a series of blog posts. 

Here are two examples of what your blog stats can look like.  The first example demonstrates a strong blog with consistent content and the second blog post randomly and is not consistent.  It really is a matter of discipline and dedication.  You can see in the second example they were all excited when they first launched their blog and were working hard and as their commitment diminished so did the visitors to their site. 


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