Media PowerTools

Carol Ensminger

Design Director

Carol Ensminger, creative director and founder of Creative Matter, a graphic design studio in Chandler, Arizona. An accomplished graphic designer who displays a unique balance of both creative and technical prowess, Carol is represented by an extensive portfolio of work in print and on the Web.

Designing for more than two decades, Carol has worked both sides of the desk — as an employee in the corporate world, and as a seasoned entrepreneur. She supports clients on many levels of their business and more specifically through visual design development and brand identity.

Carol’s skills encompass various graphic and marketing capabilities in: web design and development; creative graphic design, blog development; package design; tradeshow design, and many areas of visual communication.

Carol’s clients include Home Depot, Lowes, Target, Costco, Walmart, Ace Hardware and Little i mint products.

She is native to the Pacific Northwest and since 2006 she and her family call Chandler, Arizona home.

In today’s world, your brand is still one of your company’s most valuable assets, and it’s the essence of your business.

Your brand is the emotional connection others have with your company. Your company is perceived based on your verbal and visual communications, your message, personality and your business performance. That’s what brand really is about. The brand represents your values, personality, positioning and everything your company stands for — so make it count.

Brand identity for the most part, is the visual communication of your company. Your company is graphically represented by an icon or logo, colors, fonts and visual messaging. Be sure you engage in professional visual representation before exposing yourself to the world. All your communications should be of similar look, feel, personality and message. Your message should congruently represent your brand.

Most businesses need a blend of traditional and new media, such as: logo, colors, fonts, business cards, brochures, blogs, website and video/email marketing. Decide what is appropriate for your business and remain true to your brand.